United Airlines
United Airlines — VML (ex Wunderman Thompson)
Senior Project Manager · Campaign delivery
Kept creative, development, QA and audience teams aligned from briefing to campaign launch.
The main challenge
Keep multiple workstreams moving through feedback, handoffs and approvals.
Working context
International agency production for US-market customer communications, with multiple creative disciplines, commercial partners and QA checkpoints.
Tools & environment
- Oracle Responsys
- Salesforce Marketing Cloud
- Jira
- SharePoint
My contribution
- Coordinated briefing, kickoff, review rounds, feedback, handoff and launch with United Airlines stakeholders.
- Organised priorities and dependencies across Copy, Design, Development, QA and Audience teams.
- Followed up on blockers, consolidated client feedback and coordinated quality checks for CRM and loyalty campaigns.